Exploratory vs. Explanatory Visuals in Planning

I love this topic because it elicits a higher level of thought around designing the data visualizations we need in planning, in a way that my simple mind can consume.

In her book “Storytelling with Data,” Cole Nussbaumer Knaflic points out very early on that there are really two kinds of data visualizations: exploratory and explanatory. Exploratory visuals are created to help us figure out what the important things are within the data…they have an analytical purpose. Explanatory visuals are meant only to show us the important things…there should be little to no intended analytical value. Continue reading